SMS – Lesson 4

Lesson 4 – Creating a Social Media Campaign

Tuesday Lesson 4

Guided File

Terms

ciw.ucertify.com

Email and same password as Knowledge Pillars
Explain Plan – test on March 9

Lesson 4-1

  • Read material
  • Complete portion of Guided File
  • Exercise 4-1: Social Media Campaign (4-1)
  • Assessment Lesson 4-1

Lesson 4-2

  • Read material
  • Complete portion of Guided File
  • Exercise 4-2: Campaign Project Management (4-2)t
  • Assessment Lesson 4-2

Lesson 4-3

  • Read material
  • Complete portion of Guided File
  • Exercise 4-3: Personal Standards (4-3)
  • Assessment Lesson 4-3

Lesson 4-4

  • Read material
  • Complete portion of Guided File
  • Exercise 4-4: Work-Based Learning Experience (4-4)
  • Assessment Lesson 4-4

If time:

  • Lab 4-1: Creating and Assessing Simple Editorial Calendars (4-2)
  • Lab 4-2: Creating a Task-Based Workflow (4-2)
Wednesday Lesson 4-5 

  • Read material
  • Complete portion of Guided File
  • Assessment Lesson 4-5

Lesson 4-6

  • Read material
  • Complete portion of Guided File
  • Exercise 4-5: Planning a Campaign (4-6)
  • Assessment Lesson 4-6

Lesson 4-7

  • Read material
  • Complete portion of Guided File
  • Assessment Lesson 4-7

Lesson 4-8

  • Read material
  • Complete portion of Guided File
  • Assessment Lesson 4-8

Lesson 4-9

  • Read material
  • Complete portion of Guided File
  • Exercise 4-6: Campaign Strategies and Tactics (4-9)
  • Assessment Lesson 4-9

If time:

  • Lab 4-3: Developing Timing Strategies (4-7)
  • Lab 4-4: Developing Communication Strategies (4-8)
  • Lab 4-5: Researching Keywords (4-8)
Thursday Lesson 4-10

  • Read material
  • Complete portion of Guided File
  • Assessment Lesson 4-10

Lesson 4-11

  • Read material
  • Complete portion of Guided File
  • Assessment Lesson 4-11

Lesson 4-12

  • Read material
  • Complete portion of Guided File
  • Assessment Lesson 4-12

Lesson 4-13

  • Read material
  • Complete portion of Guided File
  • Exercise 4-7: Time Management (4-13)
  • Assessment Lesson 4-13

Review

  • Flashcards
  • Activity 4-1: Identifying phases of the social media funnel (4-13)

If time:

  • Lab 4-6: Examining Social Media Campaign Content (4-11)
Friday Assessment

  • Lesson 4 Assessment

If time:

  • Case Study: The Blue Green Marble Campaign (4-13)
  • Application Project 
  • Optional Lab 4-1: Curating Content