Lesson 4 – Creating a Social Media Campaign
Tuesday |
Lesson 4
Guided File
Terms
ciw.ucertify.com
Email and same password as Knowledge Pillars
Explain Plan – test on March 9
Lesson 4-1
- Read material
- Complete portion of Guided File
- Exercise 4-1: Social Media Campaign (4-1)
- Assessment Lesson 4-1
Lesson 4-2
- Read material
- Complete portion of Guided File
- Exercise 4-2: Campaign Project Management (4-2)t
- Assessment Lesson 4-2
Lesson 4-3
- Read material
- Complete portion of Guided File
- Exercise 4-3: Personal Standards (4-3)
- Assessment Lesson 4-3
Lesson 4-4
- Read material
- Complete portion of Guided File
- Exercise 4-4: Work-Based Learning Experience (4-4)
- Assessment Lesson 4-4
If time:
- Lab 4-1: Creating and Assessing Simple Editorial Calendars (4-2)
- Lab 4-2: Creating a Task-Based Workflow (4-2)
|
Wednesday |
Lesson 4-5
- Read material
- Complete portion of Guided File
- Assessment Lesson 4-5
Lesson 4-6
- Read material
- Complete portion of Guided File
- Exercise 4-5: Planning a Campaign (4-6)
- Assessment Lesson 4-6
Lesson 4-7
- Read material
- Complete portion of Guided File
- Assessment Lesson 4-7
Lesson 4-8
- Read material
- Complete portion of Guided File
- Assessment Lesson 4-8
Lesson 4-9
- Read material
- Complete portion of Guided File
- Exercise 4-6: Campaign Strategies and Tactics (4-9)
- Assessment Lesson 4-9
If time:
- Lab 4-3: Developing Timing Strategies (4-7)
- Lab 4-4: Developing Communication Strategies (4-8)
- Lab 4-5: Researching Keywords (4-8)
|
Thursday |
Lesson 4-10
- Read material
- Complete portion of Guided File
- Assessment Lesson 4-10
Lesson 4-11
- Read material
- Complete portion of Guided File
- Assessment Lesson 4-11
Lesson 4-12
- Read material
- Complete portion of Guided File
- Assessment Lesson 4-12
Lesson 4-13
- Read material
- Complete portion of Guided File
- Exercise 4-7: Time Management (4-13)
- Assessment Lesson 4-13
Review
- Flashcards
- Activity 4-1: Identifying phases of the social media funnel (4-13)
If time:
- Lab 4-6: Examining Social Media Campaign Content (4-11)
|
Friday |
Assessment
If time:
- Case Study: The Blue Green Marble Campaign (4-13)
- Application Project
- Optional Lab 4-1: Curating Content
|